A board or a CEO that is too cautious may do as much harm as one that is reckless.
It’s called a “Goldilocks Zone.” Planets have them. Sand dunes have them. NASCAR drivers, too. That narrow range between too much and not enough. Find it, and great things begin to happen.
If a crisis puts the organization’s people, assets, or intended outcomes at risk, then major donors, clients, staff, or the community need to know. Here’s a simple outline of what to say.